3D Systems: Gentle Giant Studio Company Logo

3D Systems: Gentle Giant Studio

Burbank, California - United States
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Marketing Manager

Description

3D Systems / Gentle Giant Studios, Inc. is seeking a full-time Marketing Manager for our Creative Services department that specializes in entertainment based prototyping, product development, 3D printing, fine art fabrication, and consumer product manufacturing services. This position involves creating and executing marketing campaigns that drives revenue. This is a high growth position with the industry leader.


Description
The Creative Services Marketing Manager will promote the prototyping, product development, fine art fabrication, 3D printing, and manufacturing services of Gentle Giant Studios. Responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

Primary Job Functions

Manage all SEM campaigns in order to maximize ROI.

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

Track, report, and analyze website analytics’ and PPC initiatives and campaigns.

Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

Manage marketing budget and allocate/invest funds wisely.

Optimize copy and landing pages for search engine marketing.

Perform ongoing keyword discovery, expansion and optimization.

Work with the development team to ensure SEO best practices are properly implemented on newly developed code.

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.

Deploy successful marketing campaigns and own their implementation from ideation to execution.

Experiment with a variety of organic and paid acquisition channels – content creation, content curation, and pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing, and performance analysis.

Produce valuable and engaging content for our website and blog that attracts and converts our target groups.

Measure and report performance of marketing campaigns, gain insight and assess against goals.

Assist in the development of client proposals for new business.

Actively network in the Entertainment, Consumer, and Gaming industries.

Contribute to the innovative development of the Creative Services department.

Present materials to clients with confidence, clarity, and enthusiasm.

Maintain awareness of entertainment industry, specifically in Theatrical, Television, Streaming or Gaming industry trends, direction of technology, clients and consumer behavior.

Qualifications

Education and Training
Bachelor’s degree or 5+ years of direct experience

Experience
Credible knowledge of creative disciplines that contribute to consumer product development and manufacturing solutions.

Entertainment industry experience a plus.

Knowledge, Skills & Abilities

Must have a positive, can-do attitude with a high level of dedication.

Proactive approach to identify and solve problems before they arise.

Expert at translating consumer insights into actionable creative strategies and breakthrough concepts that drive business results.

Must be hands on creative, self-starter and innovative thinker.

Ability to adapt, plan and organize in a constantly changing environment.

Exceptional at cultivating relationships, collaborating across business units and functions.

Ability to communicate to various functional groups while translating client strategy.

Attention to detail with outstanding analytic skills.

Ability to work in a team environment.

Diverse understanding of the creative and manufacturing industry related to studios and gaming. 

Well defined customer service and communication skills.