Interactive Marketing Director
Interactive Marketing Director
The Interactive Marketing Director (IMD) is responsible for all of the interactive marketing efforts to support Irrational Games and its products. This includes, but is not limited to, its websites, forums, social media strategies, press site, and online store. The IMD sets clear objectives, develops strategies to deliver on those objectives, and works closely together with the Game Evangelist, Web Developer and IT group internally, as well as external vendors and partners. The IMD closely monitors success metrics for each objective, and adjusts the strategies accordingly if so required.
o Develop, grow, manage, maintain, and ensure success of:
- Irrational Games Youtube channel
- Irrational Games Facebook page
- Irrational Games Twitter account, and Ken Levine’s Twitter account
- Irrational Games Flickr page
- Irrational Games podcasts
o Provide an long term plans for our online presence, including budget needs and content needs
o Set objectives, develop supporting strategies, and translate these strategies into tasks with deadlines, managing the project to meet the goals by mobilizing internal and external resources
o Encourage, recruit and provide internal/external experts with the resources to post
o Ensure that projects are completed, and those involved are compensated and recognized.
o Provide leadership to motivate and maximize the impact of the online community’s efforts
o Develop promotional campaigns to generate traffic and awareness, through SEO, online media buys, promotions, and frequent delivery of content.
o Ensure that each of these media becomes a viable tool enabling communication to consumers, by constantly analyzing its performance and the effectiveness of the content.
o Be available to staff, assisting them in identifying and using online tools if it can help them achieve their goals related to their position, guiding and encouraging them and providing support
o Constantly evaluate our platforms to increase their technical performance, and usability.
o Constantly evaluates new opportunities in the interactive space
o Create detailed weekly and monthly community reports for internal stakeholders, outlining recent progress and future initiatives.
o Work with the development team, the marketing team, and external parties to ensure a frequent delivery of updates and features.
o Provide guidance for moderation in the forums on Irrational Games website and individual game communities; ensure that a positive environment is maintained and reflects Irrational’s commitment to excellent customer services
o Develop strategies to engage and motivate Irrational Games’ most active online advocates & ensure their efforts are recognized
o Coordinate the efforts of evangelists, employees, external agencies, forum moderators so that affected projects are executed efficiently and in a timely manner
o Perform market research when required, analyzing competitive communities, and gathering community feedback to improve future fan-oriented efforts.
o Stay abreast of new tools, best practices and competitive activity, so that Irrational Games can continue to be on the forefront of new web developments.
o Participate in professional networking by following the prominent bloggers, online writers and web seminars.
o At least 10 years of online marketing experience, developing interactive campaigns, and websites, of which at least 5 years of experience on a management level
o Passionate about social media and interactive marketing
o Experienced gamer with an understanding of competitive products and online communities
o Excellent organization, interpersonal, and communication skills, both written and verbal
o Self-motivated with ability to work independently.
o Driven to help the company achieve its objectives, approaching the role as serving an internal client
o Strong planning and project management skills and good analytical skills.
o Working knowledge of HTML and HTML editing programs, Microsoft Office, basic knowledge Photoshop,
o Applicants should have a topical understanding of and be prepared for use of: SEO, Lithium, Rowfeeder, Meltwater, PitchEngine, CrimsonHexagon, peerfluence or other Reputation Management/WOM measurement products. Bulletin Board Management Software / Forum Software, Social Media platforms, seeding and online community marketing strategies.
REPORTS TO: Irrational Games Marketing Director
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